This course is designed for people who have attended basic sales training, Senior Sales People, KeyAccount Managers, and Sales Managers.In this course, we presume that the delegates have the basics and are looking to explore a higher range of selling skills. From the Psychology of Selling to world-class NegotiationTechniques we will expand your team’s skills to convert more sales and develop your margins

Levels: Essentials Intermediate Advanced

Course Outline

Key Account Sales Strategy

  • New business development methods;
  • Analytical and questioning skills;
  • Business intelligence;
  • Customer knowledge;

Managing Key Accounts is not just selling. Salespeople have to be good at managing relationships, anticipating future requirements, handling problems and complaints, and developing win-win solutions for each customer.

Delivering Exceptional Customer Service

Good Customer Service is just not enough. In today’s competitive marketplace we need to develop “Raving Fans” to ensure customers come back over and over again, and tell their friends as well.

The Psychology of Selling

Find out how the customer thinks and feels and you can close more sales

Selling Quality

We live in a quality-driven market. Many salespeople will argue that Price is the only issue that matters but this is simply not true. Selling quality will improve your strike rate and enable you to sell at your premium price.

Writing a proposal

Your proposal is often the only document that the decision-makers see and it has to be good. In this section, we will look at how to put the proposal together in a way that is both interesting and informative

Presenting your proposal

  • Persuasion and visual selling tools;
  • Customer loyalty strategies;

Your ability to present your ideas to audiences both large and small is your most important skill as a salesperson. In this section, we will look at presentation skills and provide so hints tricks and techniques that will ensure that your presentation is convincing.

Get the course outline PDF