User experience design (UXD) is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. The User Experience (UX) course imparts how to design usable, useful, and desirable digital interfaces (e.g., websites, mobile/tablet apps, etc.) from a user-centered perspective. While UX is a field in its own right, UX skills are becoming increasingly important. Drawing from the Human-Computer Interaction (HCI) discipline, UXD methods help delegates to understand users and their contexts.
Overview
Levels: Essentials Intermediate Advanced
Course Outline
UXD Principles
- What is UXD?
- Designing for multi-device environments
- What you need to master
- What are you trying to communicate?
- Why is user experience important?
The UXD Ecosystem
- Identify the project parameters
- Brand presence
- Marketing campaign
- Content source
- eCommerce applications
- Social networking applications
- Responsive considerations
Proposal preparation
- Creating the proposal
- Title page
- Executive summary
- Project outline and approach
- Assumptions
- Deliverables
- Project scoping
- Legal considerations
- Pricing and payment structures
- Statements of work
Prototyping models
- Prototyping boundaries
- Wireframing vs realistic prototypes
- HTML and WYSIWYG editors
- Designer tools for prototyping
- Designer/developer workflows
- Post-prototyping
Content Strategy
- Personas
- Advanced personas
- The empathy map
- When, where, who, what, why and how of UXD
- Content strategy longevity
- Tips on content
Transitioning – Definition to Design
- Ideation
- Visualization
- Storyboarding essentials
- Prioritization
- Maintaining good tension
- Conflict management
- Documentation
UXD Design Principles
- Visual design
- Unity and variety
- Focal point
- Economy of elements
- Balance and proportion
- Interaction
- Association and affordance
- Economy of motion
- Responsive design
- Psychology
- The effects of good UXD design
- Flow and Interaction
- Guiding principles
Project approach
- Project objectives
- UXD process
- Waterfall / Agile / Modified approaches
Business objectives
- Status quo analysis
- Heuristic analysis
- Stakeholder input
- Roles and responsibilities
- Consolidating outcomes
User Research
- Research basics
- User group definitions
- Research techniques
- Contextual inquiry
- Research analysis
Design user testing
- Visual design mockups exploration
- Choosing a design testing approach
- Qualitative and quantitative research
- In-person and remote research
- Moderated and automated techniques
- Usability testing
- Research
- Logistics
- Facilitation
- Analyzing results
- Crafting recommendations
Sitemaps and flow tasks
- Tools of the trade
- Page stack
- Decision points
- Conditions
- Common errors
- Misalignment
- Typographic considerations
- Task flows
- Swim lanes
Wireframing and Annotating
- Annotating essentials
- Wireframing essentials
- Toolkits
- Wireframing 101
- Sample processing
- Sketching
- Digital wireframes
- Visual design
- Responsive design
- Wireframes vs Prototypes
From design to development
- Visual design
- Development
- Quality assurance
- Alpha testing
- Launching you project
- Support
- Post-launch activities
- Analytics
- Post mortem